Understanding purpose and why it’s not what you think.

A lot of clients come to me to figure out their true purpose in life. Many of these individuals are bored and frustrated with the work they are currently doing. And they want to know if there is more to life than the monotony of the daily grind. There is also a category of people who meet me almost in a panic because they don’t have a grand purpose in life. Everyone around them seems to have it all figured out but they are still unclear on their intent. The premise seems to be ” I don’t know what I want in life but since everyone else seems to know what they want something must be drastically wrong with me. Hence I need a coach to “fix” me.” I believe that clarity of purpose is important but I sometimes find that the question people want an answer to is not “What is my purpose in life?” but “What is my purpose that will lead me to glory, fame, fortune and stardom?” What is purpose? The dictionary defines Purpose as “the reason for which something is done or created or for which something exists” This implies two things. Firstly, purpose gives……

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Why “Purpose” is the most critical factor behind the success of your enterprise.

 “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” – Peter Drucker    Off late, I have been interacting with a lot of entrepreneurs, both first time startups and seasoned entrepreneurs. The thing that I find common with each of these individuals is the passion they feel for their enterprise. If you are or have been an entrepreneur , you will know that entrepreneurship is a world full of rushed timelines, funding constraints and struggles to keep the lamp burning. It is exciting to see how these dynamic men and women trudge along bravely in the face of adversity and actually take strength from it. What does surprise me however is that while each enterprise is born of passion, there is huge ambiguity to the  purpose of each of these. And that brings me to the topic of this blog. As an entrepreneurs your passion will give you the momentum

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